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Shilpa Mitra's avatar

AI is pushing every one of us to be strategists and marketers.

Finn Tropy's avatar

Great article, Kessie.

Understanding customer behavior from metrics is a major challenge for any company. Companies have means to collect so much data these days that just dealing with the data, extracting the signals, and visualizing them is a full-time job.

While AI can help build new tools, it can also help ask better questions and explore patterns faster. In my previous 9-5 job, I worked with a young, talented data scientist to explore a large dataset of time-series metrics extracted from a large-scale website serving 35 million customers.

Over a year, that dataset became a data pipeline, and signals were turned into a KPI dashboard and eventually the source of truth for the organization, thanks to the weekly conversations we had about the past week's performance.

It was hard work that took time - not because of writing code but because of building shared understanding and trust in the numbers and what they represent, and how they impacted customers.

Asking the right questions started with customer impact details. We made significant progress in this area, thanks to the new AI tools that became available before I retired.

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